Video Marketing is no longer a fun add on. It’s a necessity.
Video content is a massive contributor to your brand being viewed, as it promotes an emotional connection with the individuals it reaches, leaving video marketing as the quickest, most effective way to entertain the attention of your customers. In fact, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. How many of us can say we find ourselves clicking “play” on a video before reading the paragraphs below it? (Insert raising hand emoji!) These days, posts that don’t contain videos get 92% less traffic compared to posts with even just one video! This could be anything from a training video, informational ‘how to’, commercial, live stream or anything you’d like. The trick isn’t just getting someone to watch your brand’s videos though… You need to keep their attention once they are in. Have you heard of the term “short-form”? If not, buckle up, because this has become the ultimate way to increase customer engagement.
How do short-form videos fit into your content strategy?
There is no set time limit for short-form videos… but the idea is that of the title. They are short, sweet and to the point, and generally 5 minutes or less. The rise of the phenomenon has increased in the past few years and the online community isn’t going to let it go anytime soon. Instagram, Facebook and TikTok, for instance, are the biggest names of video in the social media world. Not only can you post videos, you can live stream or create “Story Reels” to capture your customers within a quick 15-30 second window. Think of how much information you can squeeze into 30 seconds collaborating video, voice over and text on the screen… To get the most out of your marketing, brands must join in on the excitement. The proportion of US consumers who watch short-form video grew to 74% in 2018, and that nearly 40% of Americans spend more than one hour per week watching short-form video clips on social media.
Once you have created a video, how are you going to share it with the world?
Video marketing can be done organically over time if you have the patience to saturate your audience and feeds, or if you need a big push, can tie into other services like media buying and marketing automation.
- Media buying is associated with acquiring “paid” media space and timeslots so that the ads placed in them can be viewed by a maximum number of targeted customers. Think of commercial spots on the nightly news or a paid Ad on Facebook or Youtube. The process of purchasing placements on websites, apps and other digital platforms are all things Brandit can help you determine, as we will help to consider station formats, pricing rates, demographics, geographic, and psychographics relating to your product or key performance indicators (KPI). This can all be set in place for videos as well as general ads.
On the other hand, Marketing Automation can encompass any (or all) aspects of your marketing strategy, meaning the possibilities are endless when deciding where to embed video content. Social media accounts, inside emails, on landing pages and websites, you name it. To take a step further, we can offer different CTA (Calls to Action) before they can even watch your videos; Politely requesting that visitors supply contact information or fill out forms (Boom, they’re in our database and we know what they are interested in!). Essentially, any action that’s automated can include a branded video… And having everything Working For You While You Sleep makes it even better.